Director of Public Relations

İşin təsviri

TRUMP® INTERNATIONAL HOTEL & TOWER BAKU is the next generation of luxury hospitality with its incredible location, spectacular views of the city and Caspian Sea, advanced design elements and superior amenities. The 33-floor landmark is located on Hasan Aliyev Street in the Nasimi District of Baku, Azerbaijan, and feature 190 ultra-luxury hotel guestrooms.
 
We offer excellent career development and growth opportunities for our colleagues who have the talent, dedication, drive and passion to be part of leading global luxury hospitality brand.
 
If you are looking for a dynamic environment for growth, please join us as:
 
Director of Public Relations
 
This position will be responsible for coordinating and implementing a plan to create a positive image for Trump International Hotel & Tower Baku brand as well Trump Hotel Collection brand, with emphasis on all earned media opportunities. Produces publicity programs that are mutually beneficial to the Trump brands and Trump International Hotel & Tower Baku. Acts as liaison between the brand and the media.

Responsibilities:

Directly reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following:
 
• Develop and manage public relations agencies, plans and budgets
• Enhance regional sales and marketing efforts with media support
• Responsible for managing the public relations department and the content it delivers. Ensures brand message is consistent, timely, and relevant.
• Work with media outlets to publish timely hotel information, such as press releases, brochures, and other materials.
• Ensures editing of all the materials before printing (posters, fliers, booklets, menus, etc.), controls the texts quality (style, spelling, grammar, exact translation) in Azerbaijani, Russian and in English in order to maintain the positive image of the hotel.
• Ensure communication strategy is consistent and reflects the hotel’s strategic vision.
• Produce and publish mass communications with email blasts, marketing campaigns including web marketing initiatives
• Publish videos and photography on hotel website, social media platforms, blogs etc.
• Advocate on behalf of the hotel brand with external stakeholders and the media across all communications channels and vehicles.
• Collaborate with DOSM & Marketing Executive to develop the advertising, marketing and promotion plans.
• Supervises work of Marketing Manager by providing leadership, support and coaching
• Explores the target media and establishes the contacts with journalists, newspapers and internet resources in Azerbaijan and abroad. Sends out the press releases, organizes the interviews, TV and radio features.
• Places the hotel advertisement in different medium according to the corporate standards.
• Searches the new opportunities for the partner marketing for joint projects, events, campaigns and promotions.
• Creates and develops advertising and marketing concepts.
• Creates the special sponsor / charity / advertising & networking events.
• Implement social media strategies.
• Grow online supporter base and traffic.
• Responds to online hotel reviews (e.g. TripAdvisor)
• Build and sustain online communities.
• Takes an active part in the events held by S&M department and any other events necessary.
• Participates in the “Manager on Duty” program.
• Ensures the other tasks assigned by the management.
 
Administrative Functions
 
•     Maintain media database
•     Tracking and monitoring of media clippings for assigned markets
•     Collate and submit monthly and quarterly reports 

Qualifications:
 
• Minimum of two or more years of public relations experience
• Excellent command of the English, Azerbaijani and Russian languages is a must
• Professional written and verbal communications and interpersonal skills, along with poise in public speaking
• Comfortable with a lot of corporate-style writing work
• Good knowledge of the local media and web based PR resources
• Familiarity with both travel industry and hospitality public relations programs and opportunities within the local region
• Excellent knowledge of tactical planning for and execution of public relations activities
• Degree from an accredited university in Business, PR, Hospitality, Marketing or a related field
• IT Skills – Word, Excel and PowerPoint. Must enjoy working with the electronic medium
• Familiarity with and working knowledge of Azerbaijani social media
• Must be organised and meticulous with attention to detail
• Driven, enthusiastic, outgoing and creative
• A resourceful and independent worker with initiative and ability to juggle multiple deadlines
• Work well under pressure and comfortable working with colleagues in different countries

E-mail: [email protected]

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