İşin təsviri

Key Responsibilities:

Identify key digital marketing metrics and KPIs
Design and execute strategy for brand & performance marketing campaigns across all digital platforms
Manage & optimize performance marketing campaigns for user acquisition and mobile engagement using Facebook, Google and other networks
Measure, track and report performance of mobile app and web site to take proactive actions thru effective utilization of necessary tools (i.e. Adjust, Google Analytic and other tools), manage and improve performance of online tools
Test new acquisition channels to drive growth for products and services
Monitor reporting of daily performance marketing channels and allocate budget accordingly
Design & conduct A/B experiments to test creatives, audiences etc.
Collaborate with performance marketing agency and consultant(s) on day to day to develop new strategies as trends change
Analyze user data sets with CRM & BI team to understand user acquisition, engagement, conversion, monetization, and retention metrics
Manage SEO / ASO strategy of digital platforms

Required Skills/Qualifications:

Bachelor’s degree required, master’s degree preferred
Previous working experience in digital performance marketing / digital product management for +8 years
Hands-on experience with diverse advertising platforms and tools (Google Ads, Facebook Business Manager, Mobile Advertising Platforms etc.)
Experience with analytic platforms (Google Analytics, Adjust etc.)
Experience in agile processes & methodologies and decision-making
Excellent communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment
Overall understanding and personal interest on sports betting is a plus
Analytical mind with strong planning and self-learning skills
Teamwork oriented
Comfortable with working in an ambiguous & uncertain environment
Fluency in written and spoken English

İş detalları

Senior Digital Marketing Manager / Head of Digital Marketing