SMM specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.
SMM specialist understands social media metrics and can use the information to ensure the social media strategy is achieving its goals.
SMM specialist wants to see a social-media channel grow, measured by the amount of content published, when and how people engage with the channel, which content gets the most interaction, and how users respond to any brand messages. If the content includes sales of products or services, then conversion rates are also important.