Assistant Brand Manager

İşin təsviri

Assistant Brand Manager

Salary Grade:

Location: Azerbaijan (Baku)

Reporting Relationships:
Reports to: Marketing Manager

Scope of Responsibility:

The Assistant Brand Manager is responsible for the execution of marketing plans and programs to achieve the brand’s short and long-term business objectives.  Responsibilities include executing plans on a day-to-day basis – working with functional groups and outside agencies.

 Core Responsibilities: 

• Execute brand/product projects in terms of all marketing mix elements according to Brand Plan:
• Product (achieving required product and packaging quality standards)
• Communication (achieving set campaign objectives)
• Distribution (in cooperation with Sales and TM teams ensure distribution and merchandising program implementation)
• Pricing (ensure price action execution)
• Contribute to Brand/Product planning process in terms of objectives/strategies/action plans
• Assist Brand Manager in market sensing, including industry and technology development, competition, consumer trends, macroeconomics, trade universe changes, media and promotional activity
• Assist Brand Manager in major reporting accountabilities: brand tracker, share posting
• Track and monitor brand/product Advertising budgets in compliance with CP purchasing policy

The Individual

Education:

• Higher Education Degree; preferably in Economics, Mathematics

Experience:

• At least 1 year of experience in Marketing/Trade Marketing or Advertising/Research Agency
• Fluent in English and Russian.
• Experince in International companies

Functional Competencies:

STRATEGIC THINKING
• Grasps the broad commercial approach of the demand chain-all the activities necessary to convert consumer interest to purchase
• Understands and embraces global equity and category strategies while ensuring creative and flawless execution

• Develops knowledge of all external factors – competitors’ products, the economy, political developments – that compete for consumer attention

CONSUMER MARKETING PLANNING
• Masters the diverse elements of an effective marketing bundle
• Develops comprehensive understanding of brand equity, target market, and positioning relative to competitors

BUSINESS/FINANCIAL ANALYSIS
• Understands Colgate’s profitability drivers.
• Develops creative ideas to grow profitability
• Uses data to develop and back up decisions and recommendations
• Understands financial implications of recommendations.
• Has a clear grasp of basic accounting principles and dynamics of P&L.

CONSUMER & SHOPPER INSIGHT
• Knows what consumer and shopper information to ask for
• Learns how consumers and shoppers make their decisions
• Looks for emerging consumer trends outside of geographic division or category
• Comprehends market research methodologies

PROMOTIONAL EFFECTIVENESS
• Measures the return on investment through pre- and post- analyses of results against goals
• Links promotions to advertising wherever possible to create an integrated, targeted 360 degree marketing plan
• Finds opportunities to improve effectiveness of current promotional and merchandising methods, leveraging the use of technological tools such as the Internet, scanners, etc.

TRADE UNDERSTANDING
• Understands the priorities of customers and channels
• Partners with customer marketing for optimal understanding and resolution of merchandising, trade promotions, and distribution issues
• Knows how shoppers respond to product features such as price, size, and packaging
• Maintains a trade perspective when developing bundles and activities

CROSS ORGANIZATIONAL COLLABORATION
• Understands and effectively works within Colgate’s matrix structure to deliver optimal results
• Works collaboratively across functions, categories, and geographies
• Adapts quickly to local company culture
EXECUTIONAL EXCELLENCE
• Breaks a project into its components, making clear who is responsible for each action
• Understands the costs and timing required to meet deadlines
• Connects and communicates with the key people across functions for fast, effective decision-making
• Partners with sales and supply chain to ensure products are priced well, appear on the right shelf at the right time, and are supported by investments in promotions and advertising

Leadership Competencies:
 COMMUNICATE EFFECTIVELY
• Shares information openly
• Clearly and simply expresses ideas and concepts

 PLANNING/PRIORITY SETTING
• Monitors progress and adapts plans according to change in circumstances
• Manages expectations of others and negotiates priorities

RESULTS ORIENTED
• Demonstrates high energy in tackling challenging goals
• Executes with speed and quality
• Simplifies systems and processes to eliminate unnecessary work
• Overcomes barriers to achieve results

The candidates should apply to the e-mail: [email protected]  - subject  ABM

Colgate-Palmolive Azerbaijan tərəfindən digər vakansiyalar

• Key Account Manager
• Oral Care Consultant
• Demand Planner
• Административный Ассистент
• Administrative assistant