Marketing specialist

İşin təsviri

Azerbaijan Tourism Board (ATB) is a newly established entity under the State Tourism Agency and is national tourism organization. Our core tasks include promoting Azerbaijan as a holiday destination, innovative marketing in the most internationally promising markets and the transfer of our knowledge of guests and markets to the domestic tourism industry. In this way we make an important contribution to the competitiveness of the holiday destination Azerbaijan.

The Role

ATB are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.
The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities:

• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned

Qualifications

• Higher education
• Proven experience as marketing specialist or similar role (1 year minimum)
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office and applications (Web analytics, Google Adwords etc.)
• Well-organized and detail oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• BSc/BA in marketing, communications or equivalent

Candidates are requested to send their CVs and link to portfolio’s to [email protected] until 23.02.20. Please indicate the name of the position (Marketing specialist ) you are applying for in the subject line of the email. Please be advised that only shortlisted candidates will be contacted for the further stages of the recruitment process.

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