Retail Marketing Manager

İşin təsviri

Develop Marketing Strategy to Achieve Company Goals:

• Create a comprehensive Marketing Strategy and Action Plan to drive traffic to both offline stores and online shops, maximizing sales, customer satisfaction, and brand awareness.
• Allocate resources to various above-the-line (ATL) and below-the-line (BTL) activities, including traditional mass media, retailer call-to-actions, digital media, and collaborations with related departments within the organization as well as third parties, businesses, and suppliers to increase brand awareness and consumer engagement.
• Make a clear selection of communication channels most efficient for given communication purposes and develop a specific strategy for each communication channel, staying in line with the general Retail brand strategy.

Budget Oversight:

• Manage and oversee the marketing department budget, ensuring effective allocation of funds for new and ongoing campaigns.

Analyze Campaign Performance:

• Utilize data analytics to analyze the performance of marketing campaigns and interpret campaign metrics for reporting purposes.
• Present campaign performance insights to stakeholders in a clear and understandable manner.

Analyze Business Environment:

• Analyze competitors’ activities, the local beauty retail environment, and international trends to develop an effective local strategy and stay ahead of competitors.
• Analyze consumer groups, loyalty card holders, and consumer behavior to create a strategy addressing their needs.

Supervise Retail E-commerce website generate traffic to it:

• Oversee retail e-commerce website, ensuring seamless integration with offline marketing efforts and driving traffic to online platform.
• Develop and execute digital marketing campaigns to increase online visibility and drive traffic to e-commerce websites.
• Utilize SEO strategies to improve search engine rankings and attract organic traffic to online platforms.
• Optimize UI/UX of e-commerce websites to enhance user experience and maximize conversion rates.

Digital Marketing, Social Media, and Influencers’ Relationship Management:

• Oversee digital marketing initiatives, including social media campaigns and online advertising.
• Manage and execute advertising campaigns on social media platforms, with expertise in campaign setup, audience targeting, and performance tracking.
• Maintain statistics on the cost and reach of social media campaigns, analyze data to optimize future campaigns.
• Develop and nurture relationships with influencers, bringing fresh perspectives to our brand.

Trade Marketing and Collaborations:

• Lead the creation of compelling promotional campaigns, ensuring seamless integration across channels.
• Spearhead store visual merchandising for each campaign, working closely with the design team.
• Exercise control over the production of advertising and point of sales materials.
• Develop strategies for radio and TV advertising, negotiating placements with media agencies.
• Manage sponsorship activities, collaborating with event organizers for maximum brand exposure.
• Utilize loyalty card data for data-driven marketing strategies.

Consumer-Centric Marketing:

• Infuse a consumer-centric approach into all marketing strategies, ensuring alignment with customer needs and preferences.
• Implement personalized marketing initiatives to enhance the overall customer experience.

Team Management and Collaboration:

• Oversee a team of marketing specialists, including designers, event managers, and digital marketing managers.
• Collaborate with internal departments to ensure effective implementation of marketing initiatives.

Skills and Qualifications:

• At least 3 years of experience in a similar position in the retail/beauty & personal care industry.
• Degree in Business Management, Marketing, or a related field.
• Digital Marketing courses is a plus
• Strong campaign management skills, with the ability to handle multiple campaigns simultaneously and prioritize tasks effectively.
• Excellent presentation and pitching skills, including the ability to deliver compelling pitches to upper management and stakeholders.
• Strong leadership skills, with the ability to manage and motivate a team of marketing specialists and resolve conflicts efficiently.
• Knowledge of English, Russian, and Azerbaijani languages.

We offer:

• The opportunity to work in a dynamic and growing company.
• Competitive salary.
• The opportunity to work with a highly professional team.
• Employment according to Azerbaijani legislation.
• Work schedule 5/2, 9:00 -18:00.

Additional Information:

This position requires a quick-thinking individual with strong analytical skills and creative problem-solving abilities. If you possess the required qualifications and skills, we welcome you to apply for this exciting opportunity.

To apply for this position, please submit your resume/CV. Please include the job title in the subject line of your email.

İşəgötürənin reytinqi

ADORE kompani tərəfindən digər vakansiyalar

• Mühasib
• Mühasib
• Leading logistics specialist
• Продавец-консультант
• Satıcı-məsləhətçi