Marketing Manager (Head of Marketing)

İşin təsviri

Essential duties:

• Marketing Strategy Development: Develop comprehensive marketing strategies and plans aligned with the FINCA Azerbaijan goals and objectives, and with the goal of generating prospects, leads and conversions. Identify target markets, analyze customer needs, and develop strategies to effectively reach and engage potential customers.
• Brand Management: Maintain and enhance the bank’s brand image and reputation. Use the FINCA brand across every touchpoint consistently and in accordance with established standards and policies. Ensure consistent branding across all communication channels, including print, digital, and social media. Develop brand guidelines and monitor compliance across all marketing materials.
• Advertising and Promotions: Plan and execute advertising campaigns to increase brand visibility and attract new customers. Manage relationships with advertising agencies and vendors, negotiate contracts, and oversee the production of marketing collateral.
• Digital Marketing: Develop and implement digital marketing strategies, including website management, social media marketing, search engine optimization (SEO), and online advertising. Monitor key performance metrics, analyze data, and make data-driven decisions to optimize campaigns.
• External Stakeholder Engagement: Develop and support strategies that improve external understanding of FINCA’s value in terms of social and financial impact, including with regulators, social impact partners, and the media.
• Public Relations: Oversee relationships with media outlets, journalists, and influencers. Oversee response to media inquiries and coordinate media interviews and coverage. Manage crisis communication and reputation management.
•  Internal Communications: Working with Human Resources, oversee the develop and implement strategies and actions that improve internal alignment around goals and strategies and increase employee affinity to FINCA Azerbaijan. Promote sharing of FINCA Azerbaijan accomplishments and activities to global FINCA network.
• Market Research and Competitive Analysis: Monitor market trends; research consumer markets to competitors’ activities to identify opportunities and key issues; develop respective research tools and methodologies, and plan, coordinate, implement and develop reports on qualitative and quantitative surveys and data analysis. Stay updated on industry news, regulations, and best practices.
• Corporate Social Responsibility (CSR): Develop, implement and promote CSR projects that align with FINCA’s mission and support institutional objectives. Defining yearly CSR priorities/goals and evaluate CSR activities against those priorities and goals. Manage FINCA events and sponsorships; plan and coordinate bank-sponsored events, conferences, and community outreach programs. Identify strategic sponsorship opportunities to enhance brand visibility and community engagement.
• Collaboration and Stakeholder Management: Collaborate with internal teams, including sales, operations, and product development, to align marketing efforts with business objectives. Build and maintain relationships with key stakeholders, such as government agencies, community organizations, and industry associations.
• Budgeting and Reporting: Develop and manage the marketing and PR budget. Track expenses, analyze Return on Investment (ROI), and prepare regular reports on marketing activities, campaign performance, and market trends. Present findings and recommendations to senior management. 

Education, qualifications and experiance:

• Master degree preferably in Marketing or Business Administration.
• Minimum 8 years of experience in marketing, at least 3 years in senior managerial function.
• Specific experience in developing a Marketing and PR function.
• Experience in developing and implementing successful marketing strategies in a competitive labor market.
• Experience in coordinating Marketing and PR campaigns.
• Ability to develop systems and policies.
• Excellent quantitative and analytical skills.
• Strong organizational skills.

Language skills:

• Fluency in Azerbaijani and English is required.

Computer skills:                      

• Advanced level of computer literacy is a must.
• Good knowledge of research tools and methodologies, including SPSS statistical program

Travel requirements:

•  Availability to travel upon request in and out of the country

Key deliverables:

• Periodical reporting
• Plain and well structure Marketing strategy, policies, and process maps
• Share experience and knowledge through coaching and developing the team.
• High quality and consistent service delivery across the whole marketing team, managing work schedules, reporting and managing change.
• Liaise with clients through active campaigns.

İşəgötürənin reytinqi

FINCA Azerbaijan tərəfindən digər vakansiyalar

• Kredit Yoxlanışı üzrə Kiçik İşçi (Naxçıvan filialı)
• Kredit Yoxlanışı üzrə işçi (Mərkəz/Bakıxanov filialları)
• Problemli Kreditlər üzrə İşçi
• Daxili Nəzarət üzrə İşçi
• Kredit Yoxlanışı üzrə Kiçik İşçi (Bərdə filialı)