Social Media Marketing specialist

İşin təsviri

Job Description:

• Social media marketing specialist works to promote and strengthen an organization’s brand using social media platforms. He/she creates engaging content, optimizes company pages, and fosters community interaction and utilizes analytics to drive customer engagement, website traffic, and revenue growth.

Social Media Marketing requirements:

• Bachelor's degree in in Communications, Marketing, Business, New Media or Public Relations. 
• Proven working experience in social media marketing or as a Digital Media Specialist.
• Demonstrable social networking experience and social analytics tools knowledge.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Adequate knowledge of web design, web development, CRO. 
• Knowledge of online marketing and good understanding of major marketing channels.
• Positive attitude, detail and customer oriented with good multitasking and organisational ability.
• Advanced analytical skills.
• Fluency in Azerbaijani, Russian and English languages. 

Social Media Marketing responsibilities:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Moderate all user-generated content in line with the moderation policy for each community.
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions.
• Performs other duties as assigned.

Terms and Conditions:

• Location close to the city center;
• 5/7 working days;
• 09.00 a.m.-06.00 p.m. working hours (including 1 hour for lunch);
• Fixed salary.

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