Digital Marketing Manager

İşin təsviri

Job Responsibilities:

• Develop and execute a Digital Marketing plan and Budget
• Plan and execute all digital marketing, including SEO/SEM, website, online sales, marketing database, email, social media, and display advertising campaigns
• Develop strategies that drive customers to the website
• Create email blast campaigns to target key customers
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, Yandex Metrics, Net Insight, Omniture, Web Trends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement 
• Fluency in Azerbaijani, Russian and English languages. 

This description is meant to be an outline and is not intended to list all duties and responsibilities.

Skills:

• Demonstrate ability to think creatively and independently 
• Advanced design knowledge / experience  
• Strong work ethic and motivation to succeed  
• Possess strong organizational skills and attention to detail necessary to prioritize multiple initiatives and projects  
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Time-management skills

Eligible candidates can send their CVs with a photo and indicate "Digital Marketing Manager " in the subject line of the email.

Email: [email protected]

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