Digital Marketing Specialist

İşin təsviri

Key Roles And Responsibilities 

• Develop and execute a Digital Marketing Plan and Budget.
• Designing engaging social media posts. Ensuring content aligns with the company's brand book and guidelines.
• Scheduling and posting content across various platforms (e.g., LinkedIn, Facebook, YouTube, Instagram).
• Creating and proofreading content for accuracy, brand consistency, and appeal. Developing visual and written content that resonates with the target audience.
• Managing and updating the internal SharePoint site with the latest company news and information. 
• Updating the corporate website with the latest news, events, and company developments. Ensuring website content is current, accurate, and in line with brand standards.
• Preparing dynamic and informative presentations on various company themes (e.g., warehousing, customs clearance, freight forwarding) by tailoring them to different audiences, including clients and internal teams.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Developing compelling content that highlights the company's strengths and capabilities in tender technical proposals.
• Reviewing all external and internal communications for adherence to brand guidelines. Ensuring consistency in messaging across all platforms and materials.
• Brainstorm new and creative growth strategies. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Desired Skills And Qualifications

• Strong skills in content creation and digital marketing, highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite).
• Excellent written and verbal communication skills.
• Familiarity with web content management systems and social media platforms.
• Attention to detail and ability to maintain brand consistency.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Work Experience

• Minimum 3 years in the requested area.

Education

• Diploma and Certificates in Digital Marketing 

Languages

• Azerbaijan
• Russian
• English
• Turkish

Computer Literacy

• MS Office (incl. Outlook)
• Video / Photo Editing Software
• MS Visio
• Graphic Design Software

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