Brand manager

İşin təsviri

Responsibilities and Accountability:

• Develop and manage market penetration strategies for the consumer market, cultivating knowledge of key customers and competitors;
• Identify brand growth opportunities and interact closely with the sales force to ensure they understand and implement the Brand Marketing & Commercial plan;
• Develop and implement the brand activation plan based on aligned yearly business plans;
• Adapt global communication and promotional materials to the needs of the local market, leveraging local market insights;
• Monitor market and competition performance, analyse deviations from the plan, and implement corrective actions;
• Collaborate with the medical department and drug registration on brand communication, advertising slogans (claims), and other aspects required by pharmaceutical law;
• Coordinate the brand's promotional budget to deliver the brand's annual performance objectives.

KNOWLEDGE:

• Bachelor's degree in Marketing/ business or equivalent;
• 5+ years marketing experience for BM positions, experience with leading FMCG or OTC brands and experience in developing brand strategies & activation plans inclusive of media management;
• Language skills: having a high level of knowledge English language;
• Good level of understanding of Digital placement.

SKILLS:

• Experience in managing trade execution of brand under holistic strategy; understanding of commercial levers is a must;
• Knowledge and understanding of developing insights as well as analysing & understanding consumer, shopper, and customer trends to form the strategy & activation plans;
• Proven ability to manage projects in a complex environment;
• Ability to communicate, negotiate and interact effectively within the organisation;
• Strong leadership & collaboration skills; motivating within a multi-country marketing team and moderating conflicts cross-functional and cross-country;
• Experience and demonstrated success in driving organizational change initiatives required;

Preferred: Positive and can-do attitude, problem solver, open for challenges.
Please send your CV  to the email address with the name of the position you are applying for in the "subject" section. 

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