Job Title: Public Relations Manager
Company: Caspian Capital
Job Description / Responsibilities:
The Public Relations Manager will play a key role within the marketing and communications division, developing
brand awareness and securing national press for primary and secondary brands. This is a highly entrepreneurial,
newly created position with room for expansion.
Duties include:
∙ Develop and implement strategic PR programs to achieve significant increases in brand awareness
∙ Identify key media outlets
∙ Develop compelling story angles
∙ Cultivate relationships with key business journalists in national and trade publications
∙ Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online
media outlets
∙ Write clear and compelling pitch letters, press releases and by-lined articles
∙ Identify media trends, news cycles and spin opportunities
∙ Proactively manage editorial calendars.
∙ Analyze and measure results of PR programs
∙ Manage budgets and campaign ROI
Ideal candidates will possess most or all of the following qualifications:
∙ University Degree
∙ 2-4 years relevant experience in public relations and communications
∙ Strong network of B2B, national business and trade media contacts
∙ Knowledge of international publications and opportunities is a plus
∙ Excellent written and oral communication skills
∙ Solid writing skills (writing samples required upon receipt of resume)
To apply, please send your resume to [email protected] with the subject line “PR Manager.”