Senior digital marketing specialist

İşin təsviri

Key Responsibilities:

• Develop and implement digital marketing campaigns for our restaurant clients, focusing on Meta Ads and Google Ads, including display and remarketing strategies.
• Optimize ad placements to minimize CPC, CPV, and cost per message while maximizing ROI and ROAS.
• Conduct A/B testing for various ad creative formats to identify the most effective strategies.
• Analyze and generate reports using Google Analytics, Looker Studio, and other relevant tools to monitor campaign performance and make data-driven decisions.
• Create events and custom metrics in GA4 and Google Tag Manager to track campaign effectiveness.
• Apply SEO principles, programmatic buying, and display ad placement to enhance campaign performance.
• Engage in daily communication with project managers, contributing to an intense and dynamic work environment.
• Stay up-to-date with the latest digital marketing trends and techniques to offer creative and innovative advertising solutions.

Requirements:

• Proven experience in managing successful digital marketing campaigns, particularly with Meta Ads and Google Ads (2+ years).
• Excellent knowledge of Google Analytics 4, including the ability to create events and custom metrics.
• Familiarity with ROI, ROAS, and other key performance indicators relevant to digital marketing.
• Experience in building websites with WordPress is a significant advantage.
• Proficiency in creating reports and insights using Looker Studio.
• A solid understanding of SEO principles, programmatic buying, and display ad placement.
• Good level of English proficiency; Russian language skills are a plus.
• Ability to work in a fast-paced, always-online environment and collaborate effectively with team members.

What We Offer:

• The opportunity to work with a marketing team of 20 young, dynamic specialists (average age is 24).
• Daily exposure to a challenging environment under the guidance of one of the best digital marketers in Azerbaijan.
• A chance to indulge in hundreds of pieces of content related to tasty dishes, restaurant interiors, and fine dining.
• Opportunities for professional development in a rapidly growing industry.

If you are passionate about digital marketing and eager to contribute to our team, we invite you to apply. Please send your resume, highlighting your relevant experience.

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