COUNTRY PORTFOLIO LEAD (Product Manager)
POSITION DESCRIPTION
POSITION SUMMARY
Manages portfolio of pharmaceutical products within a given market
Ensure the realization of revenue and profitability targets in country
Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand
Develop local market life-cycle strategies
Train Field Force on product positioning and prioritization
Forecast and track portfolio performance (sales and supply)
Develops channel-specific approaches for key customer segments (e.g., retail, hospitals, governments, etc.)
Engage in brand-specific campaigns (e.g., reminder campaigns or occasional content refreshes)
Provide market insights to relevant Senior Regional Leads
Highlight and support opportunities for local partnerships, in collaboration with Country Lead.
Serve as local marketing expert for key non-HCP customer segments
Partner with Medical to educate KOLs
POSITION RESPONSIBILITIES
Accountable
Develop sales materials, execution of marketing strategy and portfolio POA
Assess revenue potential for product portfolio
Influence development of country sales targets, OP plan
Obtain final regulatory / legal approval of tactical portfolio plan
Align with customer / Access plan
Brand Plan: review of brand strategies by regulatory / legal
Promo Meetings: Manage compliance review of materials
Shared Accountabilities
Surface opportunities for value-add activities
Identify and pursue opportunities for local deals (in collaboration with Country Lead)
Development of revenue targets for portfolio
EDUCATION AND EXPERIENCE
• Degree in Medical or Related Sciences, preferably medical doctor
• 3+ years experience in the Pharmaceutical industry
• Min 2 years of marketing experience
TECHNICAL SKILLS REQUIREMENTS
Candidates are expected to demonstrate the following competencies:
• Market, Customer and Competitor Insight
• Strategic and Operational Business/Marketing Planning
• Marketing Execution & Innovation
• Data Analysis, Interpretation and Communication
• Performance and Program Metrics
• Exceptional interpersonal skills
• Proficiency in the local language as well as English proficiency