Responsible for traditional performance management and reporting of our online marketing activities
Serve as a campaign manager responsible for overseeing customer acquisition marketing activity.
Work cross-functionally with various teams to drive customer growth through innovative functional enhancements and strategies.
Partner with the Media & Demand Generation Team to ensure our paid media works hard and delivers efficient results.
Continuously seek to improve our conversion metrics.
Leverage our suite of products, media assets, partnerships and relationships to help deliver cross sell plans that benefit all Company businesses.
Optimize acquisition campaigns by analyzing market trends and testing new targeting segments.
Opportunity to own growth initiatives and drive material business outcomes.
Advocate for and be a role model of the Digital Marketing Team to influence wider marketing priorities and product and technology roadmaps.
Identify, grow, and develop top talent within the Digital Marketing Team
Well understand social media leverage for the business. Eligible to create predictions through modern social medias.
Requirements:
University schooling in Business Administration or Marketing
More than 5 years’ experiences in a similar role, preferably in the gaming sector or in a multinational
environment
Strategic vision end framework design
Experience in a range of tools across the marketing stack (ex: Affiliate Marketing, Application Installation Measurements, Power BI, Landing Pages, Google Analytics)
Knowledge of current local regulations and concession requirements (a plus)
Technical experience on market, competitor, and consumer analysis
Proven experience in managing resources and teams.
Consolidated experience in media buying and performance management.
Experience in managing contractual agreements and manage and monitor suppliers and
SLA / KPI definition
Excellent communication and presentation skills, orientation towards innovation and digitalization, creativity is a plus.
Good planning and organization skills
Well spoken and written English
Demonstrated experience in developing marketing strategies and plans