Digital Marketing Manager

İşin təsviri

Digital Marketing Manager

About Company:

Sygnio is an industry-leading technology company specialized in Point of Sale and Payment Processing Systems. We aim to help restaurant owners and retailers to build their business and facilitate daily processes by providing our brand-new Point of Sale software and hardware solution. Our team consists of dedicated people who are experts in technology, restaurant, and retail businesses. Join us in our mission to bring restaurant and retail processes to the next level.

Job Description:

Sygnio is seeking a Digital Marketing Manager to join our rapidly growing marketing team. As a senior member of the Digital Marketing Team, you’ll be responsible for helping drive strategy, build and manage campaigns across a variety of digital channels, working with cross functional teams to support Sygnio’s core products and services. Digital Marketing Manager will have the opportunity to play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Responsibilities:

• Own strategy across paid marketing channels in USA markets, managing a significant budget
• Execute campaigns across SEM, SEO, Social, YouTube, Display, and other channels
• Optimize campaigns as well as analyze results to help us determine how and where budget should be allocated
• Determine appropriate acquisition costs and KPIs for each market based on LTV, conversion rate, and other variables
• Work closely with other teams to share learnings from paid marketing and apply learnings from other teams to campaigns within your channels
• Communicate regularly with international leads to foster understanding of local interests and tastes in order to develop and execute region specific marketing initiatives
• Immersion into relevant regions/countries to develop a keen understanding of key market nuances and opportunities in order to make strategy recommendations
• Manage marketing creative requests by working closely with creative team
• Keyword and competitor research
• Setting up sales funnels for all accounts and managing email marketing campaigns
• Contribute to SEO, SMM and Analytics team by providing new strategies
• Monitor online campaigns regularly and make recommendations to improve key performance metrics and drive revenue according to account goals
• Participate in meetings with potential clients to present workflow and our digital services

Requirements:

• Bachelor’s degree in Marketing or relevant field.
• A minimum of 5 years’ experience in digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics
• Solid understanding of search performance marketing, conversion, and online customer acquisition
• Highly creative with excellent analytical abilities.
• Tech sector domain expertise, including working with startups
• Outstanding communication and interpersonal skills
• Up-to-date on the latest trends and technologies in digital marketing
• B2B experience in lead generation
• Team leadership or management experience

Salary: 1500 AZN ‒ 2000 AZN
Working Hours: Monday-Friday: 9:00am – 6:00pm
Saturday: 10:00am – 3:00pm
Address: AFEN Plaza Business Center, 4th Floor 119 Yusif Vazir Chamanzaminli, Baku, Azerbaijan.

If you are interested in this position, do not hesitate to send your CV/resume to [email protected] with indicating the name of position in the subject field.

Sygnio tərəfindən digər vakansiyalar

• Social Media Manager