Lead the development and implementation of CRM strategies to optimize customer interactions and sales performance across all business segments;
Oversee the day-to-day management and continuous enhancement of CRM systems, including Bitrix24 CRM, ensuring alignment with organizational objectives;
Drive CRM adoption across all relevant departments, providing strategic guidance, training, and support to enhance data accuracy and system efficiency;
Collaborate with cross-functional teams—sales, marketing, R&D, and operations—to ensure CRM initiatives are aligned with broader commercial strategies;
Perform advanced data analysis to extract actionable insights, guiding the company’s engagement with both our farming partners and global buyers;
Manage the customization, integration, and configuration of CRM systems, adapting to evolving business needs;
Establish and monitor KPIs to evaluate CRM performance, using these metrics to drive continuous improvement in customer management processes;
Ensure compliance with data protection and privacy regulations across all CRM activities.
Professional Qualifications:
A minimum of 5 years of proven experience in CRM management, with a strong track record of implementing and managing CRM systems (preferably Bitrix24 CRM, Salesforce CRM, and SAP CRM);
Demonstrated expertise in customer relationship management strategies, with a solid understanding of CRM best practices, data management, and process optimization;
Strong analytical capabilities with experience in leveraging data to inform strategic decisions and enhance customer experiences;
Exceptional leadership and project management skills, with the ability to influence and coordinate across multiple business functions;
Advanced communication and interpersonal skills to effectively engage with stakeholders at all levels;
Strategic mindset with a high degree of detail orientation and a proactive approach to problem-solving.
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