SMM Specialist

İşin təsviri

Photography/Videography:

• Coordinate and execute photoshoots and video shoots for social media purposes
• Edit and enhance photographs and video content to maintain a high-quality visual standard

Social Media Management:

• Actively manage social media accounts and curate content for all social media platforms
• Ensure a cohesive, elevated visual identity and consistent message across all marketing channels.
• Engage with the audience and respond to comments and inquiries promptly
• Analyze social media performance and provide recommendations for improvement.
• Collaborate with retailers, real estate teams for each social media handle
• Share and amplify positive press coverage found from using media monitoring tools to track online press hits and placements
• Create and manage contact database of relevant media outlets, influencers, and bloggers

Reporting and Analysis:

• Monitor and analyze the effectiveness of social media marketing and campaigns.
• Provide regular reports on key performance indicators (KPIs) and assist in adjusting strategies.

Content Creation:

• Lead content creation efforts, including copywriting and visual content creation to support marketing initiatives.
• Ensure consistent branding and messaging across all communication materials.
• Ensure the Avenue Bellevue website, app, and content are up to date and keep the sites dynamic for Internet related exposure by focusing on copywriting content for the targeted audience.
• Source high-quality stock imagery for use in marketing materials and social media.
• Plan and coordinate photoshoots to create custom visual content that aligns with the brands image.

 Event Coordination:

• Maintain detailed event timeline and keep all parties informed about changes, updates and other relevant information.
• Coordinate logistics, including invitations, RSVPs, and event materials.
• Assist in promoting the events through various channels
• Coordinate with marketing teams to develop promotional materials
• Attend events and represent the brand as needed.

What we need from you

• Bachelors degree in Marketing, Public Relations, Communications, or a related field.
• Minimum of 2 years of experience in marketing, social media or a related field, with a preference for experience in the hospitality or luxury sector.
• Experience managing paid and organic social media accounts across Meta and TikTok. Must provide example handles; preferred experience includes LinkedIn, YouTube, and Pinterest.
• Strong photography and videography skills and must provide examples
• Proficiency in digital marketing tools and social media platforms.
• Exceptional written and verbal communication skills.
• Creative thinking and a passion for staying updated with industry trends.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Hands on experience with graphic design, photo, and video editing tools.
• Understands and supports processes and tools for digital advertising, SEM (including SEO), social media advertising and website development for hotels, restaurants, and other property outlets.

What we offer:

• We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.
• Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives.

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