İşin təsviri
Responsibilities:
- Planning, development and execution of digital programs and campaigns, including online; advertising, web site strategy and design, social media, mobile, and deliverables;
- Answering comments and messages in social media channels
- Developing key relationships with third party suppliers – including design agency, digital agency, agency contacts and airline clients;
- Leading ongoing management of digital touch points, including social media and digital advertising platforms;
- Managing day-to-day production, content creation, as well as campaign budgets and schedules;
- Analyzing and creating digital marketing reports;
- Implementation of the Brand strategy ensuring a strong, consistent brand image is always portrayed in digital channels;
- Developing and delivering the digital marketing strategy to support business priorities - including designing branded posts and videos, researching hashtags, scheduling, and reporting;
- Ensuring that marketing related key performance objectives are implemented and achieved through monthly KPI reporting;
- Work closely with the leadership and sales team to develop marketing materials for individual products and programs;
- Creative input into asset and content creation, including website;
- Copy creation across all channels for external communications;
- Market research and competitor analysis to determine requirements, market perception and consumer trends;
- To ensure brand guidelines are adhered to and realized in all digital marketing communications.
Minimum Qualifications:
- Degree or equivalent education in a marketing or related subject;
- Outstanding communication and interpersonal skills, both written and verbal, to deal effectively with internal and external contacts, across all levels;
- At least 2 years of previous experience within a Marketing function;
- Moderate skills in Copy Writing, Social Media Management, and Content Creation.
Preferred Qualifications:
- Bachelor's degree in Marketing or Business
- Master's degree in Business or Marketing
- 1+ year of travel or airline experience
Skills:
- Strong analytical mind and problem-solving skills
- Excellent communication and presentation skills
- Language Skills: Azerbaijani – Fluent; English – full professional proficiency; Russian – is advantage