Brand Manager

İşin təsviri

The role is responsible for developing the strategy, collaboration, execution and measurement of activities, with the goal of building and enhancing a favorable image of brand according to the marketing politics. 

Key responsibilities:

• Determine the market position of the product, monitor and make necessary adjustments
• Conduct market analysis identify target consumer segments of the market for product supply
• Work on an action plan developed for the launch of new products and brands
• Preparation, implementation of annual plans related to the brand, monitoring the implementation of the plan
• Coordination of documentation and other formalities related to the implementation of plans
• Preparation of reports
• Develop a pricing policy for the product, determine the terms of sale of goods
• Developing a strategy to promote the product in the market, taking into account the effectiveness of marketing and advertising devices for advertising campaigns, exhibitions, presentations and other PR events
• Responsible for all on-going ATL & BTL events
• Implementation of strategies according to the global brand standards
• Controlling product budget splits by setting regular checkpoints for spending versus budget
• Working with cross-functional teams with implementation of local marketing strategies
• Controlling execution of marketing activities with systematic store check 
• Developing merchandising strategies and planning the execution of planogram
• Planning and ordering of new POSMs, displays and innovations; and ensuring the efficient usage of these materials by sales team
• Perform Post Promotional Analysis
• Determine monthly ACB target for sales team

Requirements:

• BSc/MA in marketing, communication or business management
• Proven experience in FMCG and retail areas for minimum 3 years
• Ability to communicate with people with different thinking and worldviews
• Excellent verbal and written communication skills in English and Russian; Azerbaijani - native 
• Must possess excellent organizational and planning skills
• Analytical thinking with attention to detail
• Ability to build business relationships
• Be aware of finance, logistics, production processes, have strong numerical skills
• Project management skills
• Ability to work at a high level in office programs (especially Excel and Power Point)

If you are interested and meet the criteria for success please send your CV’s indicating the position title (“Brand Manager”) in the subject line. Please note that only shortlisted candidates will be contacted.

İşəgötürənin reytinqi

Mars Overseas Baku tərəfindən digər vakansiyalar

• Baş mütəxəssis (Mühasibatlıq şöbəsi)
• Baş mütəxəssis (Mühasibatlıq şöbəsi)
• Büdcə və hesabatlıq üzrə mütəxəssis
• Təftiş üzrə kiçik mütəxəssis
• ERP Specialist