İşin təsviri

Key responsibilities:

Leading online CRM operations, campaign management, customer acquisition and retention
Work closely with CDO to develop and execute the digital channel business strategy and consumer initiatives to meet business objectives.
Monitor relationships with existing customers through CRM systems.
Ensure the CRM system provides an effective sales funnel.
Manage and optimize customer segmentation to improve User Experience and CLV.
Initiate segmented promotions to increase customer engagement and maximize digital/online channel sales and profit.
Developing and implementing marketing techniques in cooperation with marketing teams that will drive new customers and retain existing customers.
Identify customer journeys, behaviors, and changes through 360 degrees analysis.
Implement KPIs and report on conversion & retention rates and sales & profitability using data analytical and technical approaches.
Review and select CRM software that meets our company’s needs.
Conduct market research to follow trends and competition.
Provide analysis and reporting of business verticals.
Work closely with the internal and external teams.

Requirements:

A bachelor’s degree in either Business, Marketing, Engineering, or a related field (MBA is an asset)
+ 7 years of experience at online businesses for customer acquisition and retention with a practical understanding of the benefits of user segmentation (Experience in Azerbaijan or CIS countries is an asset) (Experience in a start-up is a plus)
Demonstrated experience in managing teams in similar roles for +2 years,
A track record of implementing successful cross-sell, upsell and retention activities both at the hands-on and strategic levels.
Proficiency in CRM (campaign management platforms) and BI tools.
Strong understanding of online businesses and markets (Experience in Digital Lottery gaming/Sports Betting market is preferred)
Strong understanding of marketing, digital & performance marketing, and social media
Knowledge of online & offline marketing methods and best practices
Experience in the market, competitor, and consumer analysis
Customer-oriented attitude
Excellent communication and presentation skills,
Good planning and organization skills
Excellent problem-solving skills
Qualified experience in management by objectives, KPIs
Good interpersonal skills
Well-spoken and written English (preferably also Azeri, Russian)

If you are interested, please send your CV with the subject "Head of CRM & BI".

İş detalları

Head of CRM