Digital Marketing and Social Media Specialist

İşin təsviri

Responsibilities:

• Managing keywords and site placements
• Reviewing daily ad spend, revenue and campaign activities
• Creating ad messaging for clients’ Google Ads and PPC campaigns
• Analyzing existing ads and making strategic recommendations for improvements
• Managing monthly Google Ads program budgets
• Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
• Tracking and reporting on account performance daily, weekly and monthly, as needed
• Implement year-long digital marketing strategy including managing our web presence and social media channels in the digital canvas
• Achieve strategic marketing goals related to research, campaign development and execution, paid advertising, social media metrics, email and marketing automation.
• Implement the strategy by crafting multimedia content
• Tailor content to specific platform(s) and audience(s), optimizing posts/activity for visibility and engagement
• Timely monitoring of our social media channels and those of partner and related organizations, and responsiveness to any inquiries, comments, or messages
• Regularly track and report on performance (e.g., engagement, retention, growth), with analysis and actionable insights

Requirements:

• Minimum 4 years of relevant work experience
• Bachelor’s degree in marketing or related field.
• Experience with analytical reporting tools like Google Analytics and Google Data Studio.
• Understanding of SEO best practices
• Knowledge of basic HTML and web publishing.
• Excellent time and project management skills; detail-oriented
• Understanding of web technologies, including HTML, UTM parameters, and web analytics.
• Understanding of lead generation methodologies including lead scoring models, lead nurturing programs, and data flow through multiple marketing platforms.
• Excellent written, verbal, and interpersonal communication skills.
• Highly organized with strong attention to detail.
• Strong project management and time management skills with the ability to manage multiple, high-profile projects simultaneously.

If you are interested in this job opening, please apply with subject line “Digital Marketing & Social Media specialist.”

Alliance Logistics tərəfindən digər vakansiyalar

• Marketing Manager
• Ofis inzibatçısı/Direktor köməkçisi