Head of Marketing Department

İşin təsviri

Main duties: 

• Set the goals and objectives for the marketing department of the company;
• Plan and execution the marketing strategy of the company;
• Plan the annual and quarterly marketing budget the of the company and ensure optimal usage of the budget;
• Work with and help manage brand/creative, design, PR, event, and media buying agencies to deliver impactful rollout of marketing campaigns across market;
• Collaborate with the Sales Department in developing promotion of products and services and special events;
• Develop and implement effective monthly and quarterly marketing and content plans to reach departmental and project objectives;
• Align the marketing plans of the company with the other departments and ensure coordination among all the departments;
• Ensure all channels are regularly maintained and updated in line with the content plan (website, social media, etc.);
• Perform research and analysis of local and international market trends, demographics, pricing schedules, competitor products, and other relevant information for marketing campaigns;
• Work with design teams / creative agencies to produce marketing campaigns to promote the company's products;
• Identification of trends and insights for the digital marketing campaigns and optimal spending on the insights;
• Conduct general market research to keep abreast of trends and competitor’s marketing movements;
• Control budgets and allocate resources amongst projects;
• Contribute to new business development initiatives;
• Build and develop the marketing team;

Required skills:

• Minimum 5 years of experience in marketing management role;
• Bachelor’s degree in business, marketing, communications, or related field;
• A Master's degree in marketing or a related field or an MBA may be highly desirable;
• Excellent analytical and leadership skills;
• Strong social and emotional intelligence: ability to engage with a variety of stakeholders and key audiences;
• Deep understanding and use of data/analytics in the development and measurement of marketing strategy and tactics;
• Fluency in English, Azerbaijani, and Russian languages is required at an advanced level;

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