İşin təsviri
Key responsibilities:
- Build campaign flows in the CRM tool;
- Measure and report the efficiency of CRM campaigns (ROI, response rate etc.);
- Provide AB test of pre-defined versions;
- Analyze the digital sales process to identify abandonment, bounce rates in sales funnels;
- Analyze and interpret large datasets by using SQL to derive meaningful analytical solutions and actionable insights;
- Provide report of CRM KPIs
Requirements:
- Degree in a quantitative field (e.g., computer science, statistics, economics etc.);
- At least two years of experience in CRM, IT related positions;
- Experience in CRM or marketing automation tools (preferably Optimove);
- Strong knowledge of SQL and ability to write complex queries are required;
- Experience in development, tuning of forecasting and predictive models are advantages;
- Sound knowledge of marketing analytics terms;
- Digital marketing experience;
- Business acumen;
- Detail oriented;
- Creative and data driven mindset;
- Eagerness to learn new tools and skills;
- Interest in sport and virtual games is preferred
If you are interested, please send your CV with the subject "CRM Expert".
Email: [email protected]