Digital Content and Marketing Specialist

İşin təsviri

Responsibilities and duties:

• Assist in analysis and development of a user-generated content strategy based on short- and long-term marketing objectives
• Translate ready-to-use written content from English into Azerbaijani and vice versa
• Fulfill website-related technical requests
• Upload daily written and ready material to the website
• Develop an editorial calendar to schedule weekly content and determine publication dates
• Find SEO keywords that are relevant with our tone of voice
• Evaluate and report the effectiveness of marketing campaign 
• Conduct competitor analysis on each platform and regularly observe audience identification
• Constantly track consumer involvement, recommend content suggestions and establish the most critical social media KPIs
• Provide a calendar of important events which are relevant to showcase ADA branding materials
• Help with organizing special events designed for increasing a brand awareness
• Keep up with the latest social media trends, technologies, and tools
• Maintain social media interaction with followers and users, track the comments
• Provide the final report of the 'Media Monitoring System' notifications
• Provide the final report on the effectiveness of boosted posts
• Complete specific duties assigned by the Marketing manager
• Help to craft email marketing campaign

Requirements:

• Bachelor's degree in Social Science or Humanities (including, but not limited with the Business Administration, Marketing and Communications); Master's degree in relevant fields and certification on Google Ads are asset
• Minimum 2 years’ experience in Marketing, Communication and Public Relations
• Fluency in English and Azerbaijani languages, advance knowledge of Russian language is an asset
• Experience in managing multiple social media accounts
• Good experience in analyzing data, metric, and consumer behavior trends to compile report and recommendations
• Basic HTML understanding
• Solid understanding of Web Analytics tools
• High-level of proficiency with Microsoft Office Suite, including Excel, Word, PowerPoint and Outlook
• Excellent written, verbal communication, and presentation skills
• Ability to multi-task with strong organizational and analytical skills 
• Strong practical knowledge on local market
• Capable to maintain a high-level of performance in a fast-paced environment
• Pay Per Click Best Practices, insight into the keyword strategy, A/B testing, and campaign configuration are asset
• Acute attention to detail as well as a high-level of motivation, willing to take ownership of certain assigned tasks and complete them under tight deadlines
• Ability to maintain a high level of confidentiality always
• Strong interpersonal skills and ability to team-up

Please follow the link to apply for this position.

https://online.ada.edu.az/apply/modules/form_builder/published/job.php

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