Marketing and Brand Director

İşin təsviri

Azerbaijan Tourism Board (Milli Turizm Təbliğat Bürosu) is a newly established entity under the State Tourism Agency of the Republic of Azerbaijan and is responsible for the enhancement of destination value and for the creation of a unique portrait for the country. Azerbaijan Tourism Board is making extensive efforts to ensure successful tourism development; marketing and promoting the tourism potential of the destination.

We are looking for an experienced Marketing and Brand Director to create, develop, implement and evaluate the Azerbaijan’s tourism marketing and brand campaigns, with the goal of increasing awareness of Azerbaijan as an attractive destination.

Responsibilities:

• Lead the development of the marketing strategy and formulation of marketing plan for the prioritized industries to achieve the business goals set out by the organization.
• Develop research plans to deepen understanding of target audience needs, market sizing and consumption behavior to guide the development of the marketing strategy.
• Foster and manage external stakeholder relations and leverage opportunities to strike partnerships to fulfill marketing objectives, where needed.
• Prepare various management documents, financial reports, and project summary, etc. in accordance with the company policies
• Assist in the process of developing and implementing the destination’s brand image globally and regionally with customization to meet different markets’ requirement and support local tactical activities
• Work with the global advertising agency and regional offices on the monitoring of creative adaptation and execution, media planning, budgeting, accounting in accordance to the agreed brand guideline.
• Provide macro support to regional offices for effective execution of overseas destination brand image building exercise and mega event promotions
• Closely monitor the responsible markets’ brand image building and event budget spending and follow up on required accounting documents
• Undertake any other duties and assignments as directed by supervisors

Requirements:

• Bachelor degree or higher in marketing, tourism, recreation or related disciplines is preferred
• Marketing strategy and plan formulation, project management, consumer marketing and branding skills
• At least 5 years of progressive experience
• Knowledge and experience in implementing and co-coordinating international co-operative marketing campaigns
• Experience working for or with advertising agencies is an advantage
• Good Knowledge of Word Processing, Excel and PowerPoint software applications
• Excellent communications and interpersonal skills
• High proficiency in Azerbaijani and English. Any other foreign language is an advantage.
• Ability to think creatively and work to strict deadlines
• Strong analytical skills with proficiency in marketing, knowledge of tourism or related industries
• Supervisory experience and public speaking is an advantage

Industry:

Government Administration 
Government Relations

Candidates are requested to send their CVs to [email protected]  until July 20 , 2018.

Please indicate the name of the position (Marketing and Brand Director) you are applying for in the subject line of the email.

Please be advised that only shortlisted candidates will be invited to the further stages of the recruitment process.

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