Brand Manager

İşin təsviri

Brand Manager

Main requirements:

• FMCG brand marketing skills, knowledge and experience from international FMCG brand
• Clear understanding of competitor activity and consumer behavior in a brand and FMCG context
• Fluent English, Azeri and Russian
• Strong analytical ability and commercial acumen to understand financial statements and market trends
• Effective negotiation and interpersonal skills
• High standard of integrity with a passion for the brand and commitment to Red Bull values
• An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’
• Ability to focus and follow through on priorities and deliver quality results

Responsibilities:

• Consumer Insights and Market Research. Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.
• Brand Management. Trains and supports marketing peers as well as on/off premise and trade marketing with their projects. Supports the Marketing Manager conducting impromptu brand training. Collaborates & ensures synergy on any trade/marketing initiatives. Works closely with the Marketing Manager, regional team and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights. Instigates and participates in creative sessions to develop tactics and assesses best practice case studies.
• Advertising and Creative. Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions. Develops and implements the ideal country-specific advertising plan ensuring international and local learnings, taking best practices in to consideration and with the right level of digital and social media integration. Works closely with the Digital Specialist to amplify the impact of advertising on own, earned and paid media channels. Controls creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output. Annually reviews media planning and buying with the agency and international.
• Product and Packaging Innovation. Leads and manages solid product launches together with sales, finance and other marketing functions and acts as the key contact for Red Bull HQ. Understand swhich packaging solution addresses country-specific needs, as well as leads and manages the launch proposal.
• General Management. Supports the Marketing Manager to develop and implement the annual business plan. Prepares, together with the Marketing Manager, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team. Manages and maintains the agreed budget

E-mail: [email protected]

Red Bull Azerbaijan tərəfindən digər vakansiyalar

• Communication Manager
• Digital Specialist
• Communications Specialist
• HoReCa представитель
• Junior Brand Manager