Senior Digital Marketing Specialist

İşin təsviri

Key Responsibilities

• Strategize, execute, and oversee comprehensive digital marketing plans leveraging automation, A/B testing, and hyper-targeted campaigns.
• Lead all digital advertising initiatives, including Meta Ads, Google Ads, TikTok Ads, and email marketing, ensuring alignment with business objectives.
• Own the planning and budgeting of paid advertising activities, optimizing spend for maximum impact.
• Develop and implement high-performance paid search strategies to drive sales and customer acquisition.
• Launch, monitor, and optimize PPC campaigns, adjusting bids and tactics to achieve superior ROI.
• Conduct in-depth data analysis to evaluate campaign performance against KPIs, transforming insights into actionable recommendations for stakeholders.
• Design and execute experiments and conversion tests to enhance campaign effectiveness and user experience.
• Collaborate cross-functionally to ideate innovative growth strategies and streamline the customer journey.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. International education is a distinct advantage.

Experience:

• 3+ years in digital marketing, with at least 2 years focused on digital advertising.
• Experience in a fast-paced advertising agency is highly desirable.

Technical Expertise:

• Proven track record in developing and executing SEO strategies, crafting compelling content, and building a robust online presence.
• Advanced proficiency with SEO tools such as SEMrush, Moz, and Ahrefs.
• Strong command of analytics platforms, including Google Analytics, Data Studio, Power BI, Net Insight, Omniture, or Web Trends.

Certifications:

• DMI certification (with distinction) is a significant asset.
• Additional certifications from Google, Meta, Hootsuite, TikTok, or SEMrush are highly valued.

Skills:

• Exceptional ability to communicate and collaborate with stakeholders at all levels.
• Strong organizational skills to prioritize tasks, meet tight deadlines, and manage multiple projects concurrently.
• Fluency in English; Russian is a plus.

How to Apply

Interested candidates should submit their applications directly to the e-mail address in the Apply for job button, including an updated resume. Applications without resumes will not be considered. Join us in redefining digital excellence at Baku Electronics!

İşəgötürənin reytinqi

Baku Electronics tərəfindən digər vakansiyalar

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