Director of Sales & Marketing

İşin təsviri

Grade: DIR

Business Unit: JBBH 

Location: Azerbaijan

Department: Sales & Marketing 

Function: Sales & Marketing

Reports to: The General Manager

Direct Reports:

• Assistant Director of Sales
• Marketing & Communication Manager
• C&E Catering Sales Manager
• Revenue Manager
• Reservations Manager

Conditions of Work:

Work pattern as per Azerbaijan law of 40 hours per week, as business requires

Purpose:

• To provide the direction and motivation to execute the sales strategy for the hotel in order to achieve and exceed budgeted revenues, in all aspects of the hotel.

Main Duties:

• Conducts continuous research on potential accounts in the corporate, leisure and MICE markets.
• Achieves established annual sales quotas and targets.
• Sets standards; supervises and reviews staff performances..
• Handles all daily matters relating to sales operations.
• Recruits, hires and trains sales staff.
• Sets standards, supervises, evaluates and reviews staff performances.
• Chairs daily sales and briefings
• Establishes, maintains and reviews the departmental operations and Standard Operating Procedure (SOP) manuals.
• Attends overseas trade shows and sales trip to promote Strategic Business Unit (SBU) sales.
• Recommends necessary sales action plans or procedure reviews to maintain and increase market shares.
• Coordinates with the Revenue Management team to maximize income potential
• Cultivates niche markets to maximize high end client potential
• Meets with operating department heads to discuss standards of service and quality to meet guest expectations.
• Identifies sales training needs and conducts necessary training for sales staff.
• Continually evaluates markets and their needs, comparing them with existing products and services.
• Assists in creating development programs for rooms and food & beverage sales.
• Maintains very close liaison with Front Office, Food & Beverage and Credit/Finance departments.
• Assign sales personnel to contact potential business and leads.
• Performs extra duties as designed by the management.
• Checks reservations in the system with the aim of maximizing yield.
• Ensure that the decision making at all levels is based on full and accurate sales and marketing information.
• Establishes specific targets for acquisition, retention and development.
• To draw up and implement marketing/business plans for SBU.
• Establishes budgets for marketing and manage them efficiently.
• Ensures that all activities adhere to and support the Jumeirah Quality Management System.
• Participates in Executive Committee meetings and any decision-making activities required within this group.

Tasks (optional):

• Senior Executive on duty as and when required

Role Specifications
 
Specify whether ‘essential’ and ‘desirable’ requirements

Qualifications

• Degree in hotel Management
• Advanced certification in Sales or Marketing
• Understanding of revenue management

Experience

• Minimum seven  years of progressive sales management experience in 5 star luxury hotel segment or equivalent
• Minimum  3 years of senior leadership / executive role leading a sales and marketing team
• Knowledge  of local and regional markets is preferred
• Proficiency in English is a must and knowledge of Russian can be an advantage

Competencies

• Pursues achievements, results enthusiastically and takes initiatives that support business objectives
• Focuses on activities that create a positive guest experience
• Establishes and maintains effective relationships with others
• Ability to work with different cultures, nationalities
• Anticipates and adapts to changes in the environment and new ways of working
• Effectively manages and takes responsibility for own professional and personal development
• Exercises good judgment in making decision leading to a successful solution
• Works towards common goals
• Inspires and guides the team by being a positive role model
• Promotes a positive & engaged work environment

E-mail: [email protected]

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