MEDIA MANAGER
PRIMARY RESPONSIBILITIES
• Lead and manage all strategic channel planning activities associated with assigned account(s)
• Lead development of media planning objectives and strategies that align with the client’s marketing direction
• Oversee optimization of media programs to continually meet client objectives
• Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues
• Coordinate launch of media campaigns with Creative, Production, and other departments, that involved in campaign launch
• Ensure appropriate media tools are being used
• Manage strategy team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged
• Understand client compensation structure and implications of plan changes
• Acts as a positive role model through example
• Attend strategy meetings and brainstorm on media buying and planning initiatives and suggestions.
• Train and supervise media department employees.
• Monitor buying and planning strategies.
• Monitor and optimize effectiveness of campaigns.
• Build relationships with media sales companies.
• Find a combination of media that will enable the marketer to communicate the message.
• Work with media sales workers
• Understand Media market, prepare analysis and update it on regular basis.
• Communicate Media market trends to Client
Experience:
• Bachelor’s Degree or higher
• 5+ years’ experience in Media Planning and Buying across a range of media (TV, Radio, Print, Digital, etc.) minimum 2+ years’ at Manager / Associate Manager level
• Proven ability to delegate work , mentor, and manage a team of 4 or more staff
• Deep understanding of media trends
• Digital: Personally uses digital media, demonstrates passion about emerging media
• Proven client relations management and business development abilities
• Advertising agency/ media agency experience highly preferred
Special Skills:
• Excellent communication skills
• Ability to work with a wide range of people, including clients, your own staff and other specialists
• Must be able to analyze research data to determine best placement for the client's needs
• Professional appearance and personality
• Must be well-organized
• Working long hours, especially under tight deadlines
• Must be able to handle pressure well
Requirements:
• Fluent English
• Microsoft Excel, Microsoft Word, Power Point and etc,
• Social media platforms,
• Media measurement data i.e. Nielsen, etc.,
E-mail: [email protected]