Marketing and PR Leading Specialist

İşin təsviri

Job Summary: 

The Marketing and PR Leading Specialist is responsible for overseeing all aspects of marketing and public relations activities within the organization. This role involves implementing marketing and PR strategies, managing campaigns, building relationships with media outlets and influencers, and ensuring consistent branding across all channels. The specialist will work closely with cross-functional teams to drive brand awareness, enhance the organization's reputation, and support business objectives.

Key Responsibilities:

• Strategy Development: Execute integrated marketing and PR strategies aligned with organizational goals and objectives.
• Campaign Management: Plan, coordinate, and execute marketing campaigns across various channels, including digital, social media, print, and events.
• Media Relations: Build and maintain relationships with media contacts, pitch stories, and secure coverage in relevant publications, websites, and broadcasts.
• Content Creation: Create compelling content for marketing materials, press releases, website, social media, and other communication channels.
• Brand Management: Ensure consistent branding and messaging across all marketing and PR materials and activities.
• Event Management: Coordinate and manage events, including product launches, press conferences, trade shows, and sponsorships.
• Market Research: Conduct market research to identify trends, insights, and opportunities for marketing and PR initiatives.
• Analytics and Reporting: Monitor and analyze the performance of marketing and PR campaigns, provide regular reports and insights, and make data-driven recommendations for optimization.
• Team Leadership: Lead and mentor a team of marketing and PR professionals, providing guidance, support, and feedback to ensure high performance and professional development.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or related field. Advanced degree or professional certifications are a plus.
• Proven experience (3+ years) in marketing and public relations roles, with a track record of developing and implementing successful campaigns.
• Strong understanding of marketing principles, including branding, messaging, positioning, and target audience segmentation.
• Excellent written and verbal communication skills in Azerbaijani and English languages, with the ability to craft compelling content and presentations.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics.
• Strategic thinker with analytical skills and the ability to translate data into actionable insights.
• Creative mindset with a passion for innovation and staying abreast of industry trends and best practices.
• Leadership qualities with the ability to motivate and inspire teams to achieve goals and deliver high-quality work.
• Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

Language Skills:  English, Azerbaijani and Russian (desirable).

Desirable requirements: Marketing certification

To submit your Job Application please send your CV to the following e-mail address by showing the job title – “Marketing Specialist” on the subject line of your message.

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