Digital Marketing specialist

İşin təsviri

Job responsibilities:

• Develop and implement digital marketing campaigns for our brands on Meta Ads and Google Ads, including display and remarketing strategies;
• Optimize ad placements to minimize CPC, CPV, and cost per message while maximizing ROI and ROAS;
• Conduct A/B testing for various ad creative formats to identify the most effective strategies;
• Analyze and generate reports using Google Analytics, Looker Studio, and other relevant tools to monitor campaign performance and make data-driven decisions;
• Create events and custom metrics in GA4 and Google Tag Manager to track campaign effectiveness;
• Apply SEO principles, programmatic buying, and display ad placement to enhance campaign performance;
• Engage in daily communication with project managers, contributing to an intense and dynamic work environment;
• Stay up-to-date with the latest digital marketing trends and techniques to offer creative and innovative advertising solutions;

Required qualifications: 

• Proven experience in managing successful digital marketing campaigns, particularly with Meta Ads and Google Ads (2+ years);
• Excellent knowledge of Google Analytics 4, including the ability to create events and custom metrics;
• Familiarity with ROI, ROAS, and other key performance indicators relevant to digital marketing;
• Experience in e-commerce is advantage;
• Proficiency in creating reports and insights using Looker Studio;
• A solid understanding of SEO principles, programmatic buying, and display ad placement;
• Good level of English proficiency; Russian language skills are a plus;
• Ability to work in a fast-paced, always-online environment and collaborate effectively:

Interested candidates can apply for the role, please email your CV to the: [email protected] , indicating the position title (Digital Marketing specialist ) in the subject line. Please note that only shortlisted candidates will be contacted.

İşəgötürənin reytinqi

Zeta Group tərəfindən digər vakansiyalar

• Video məzmun yaradıcısı (Reels, Tiktok)
• Leading Marketing Specialist
• Satış məsləhətçisi
• Mağaza meneceri (Fitness avadanlıqları üzrə Showroom)
• Head of Marketing Director