İşin təsviri

Key Responsibilities:

Develop and implement end-to-end CRM campaigns, including planning, execution, and evaluation, to drive customer acquisition, retention, and loyalty.
Collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and offer strategy.
Utilize CRM tools and platforms to segment customer databases and create targeted marketing lists for personalized communications.
Manage regular SMS and push communications, including identifying target audiences, executing the send-outs, and tracking the results.
Design and execute A/B tests and data-driven experiments to optimize campaign performance and improve key metrics.
Monitor campaign results and analyze data to provide insights and recommendations for ongoing optimization and future campaign strategies.
Collaborate with creative teams to develop compelling content and creative assets aligned with campaign objectives.
Track and report on campaign performance, including key metrics, ROI, and other relevant KPIs, and provide regular updates to stakeholders.
Stay up-to-date with industry trends, best practices, and emerging technologies in CRM campaign management to drive innovation and continuous improvement.

Requirements:

Degree in a quantitative field (e.g., Business Administration, MIS, Statistics, Computer Science, Data Science, or a related field)
Proven work experience as a CRM Campaign Specialist, CRM Marketer, Marketing Analytics or in a similar role
Strong expertise in CRM campaign management, including campaign planning, execution, and performance analysis
Strong knowledge of SQL and ability to write complex queries are required
Experience with data segmentation, targeting, and personalization strategies within CRM systems
Solid understanding of A/B testing methodologies and data-driven decision-making
Strong analytical skills with the ability to interpret campaign data, identify trends, and extract actionable insights
Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Results-oriented mindset with a focus on driving measurable outcomes and achieving campaign goals
Eagerness to learn new tools and skills
Interest in sport and virtual games is preferred

If you are interested, please send your CV with the subject "CRM Campaign Expert/Senior Expert".

İş detalları

CRM Campaign Expert / Senior Expert