Trade Development Manager (TDM)

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Trade Development Manager (TDM)

PURPOSE OF HYBRID ROLE: MAJOR: Reporting to Reg.Business Development Manager and working to acquire new retail stockists in their defined geographical area.  Supporting existing stockists with point of sale material and merchandising.  Working with all Off Trade distribution channels as required. Educating Sales teams of regional Distributors. MINOR: Activating sponsored Events & Sampling to the consumer together with other (part time) team members.

KEY RESULT AREAS:

• Acquiring new independent retailers to the profile defined.
• Distributing stock lines per outlet to the mix required.
• Distributing point of sale material and merchandising to existing stockists and new outlets as directed.
• Supporting the appointed distributor with promotional activity as agreed.
• Efficient administration of activity and compliance with Company policy.
• Education of Sales team through riding with
• Sampling to the consumer
• Setup of sponsored Events

KEY PERFORMANCE INDICATORS:

• Number of new accounts achieved.
• Profile of accounts matching expectations.
• Product mix of stock distributed.
• Point of sale material and merchandising on display with stockists as required.
• Communicating good quality market information to distributor.
• Stock reconciliation carried out on time and results achieved within agreed limits.
• Cash accounting carried out on time and results achieved within agreed limits.
• Activity reporting completed on time and submitted as directed. 
All activities recorded and reported in line with Company policy.

SKILLS, EXPERIENCE:

Essential:
• MS Office experience – comfortable with Excel and Word.
• Comfortable with use of technology.
• Full, clean driving license.
• Proven ability to work on own initiative in an unsupervised environment.
• Proven ability to work with numerical data.
Desirable:
• Field Sales experience – preferably in FMCG and drinks industry.

QUALIFICATIONS:

Essential:
• Maths to school leaver level.
• Business English qualification.
Desirable:
Post-school qualification in a business-related topic.

KEY ATTRIBUTES:
Driven
• Shows high energy and a focus on results
• Demonstrates personal responsibility for their performance
• Evidences high commitment – not controlled by the clock
Resilient
• Shows an understanding of customer needs – anticipates and deals with objections to achieve results
• Evidences the ability to treat each opportunity as it comes – not letting one bad day lead to a bad week
• Shows the ability to acknowledge and learn from their mistakes
Passionate
• Is consistently persuasive with customers and enthusiastic with customers and the team
• Exhibits personal commitment and strong personal values in all their dealings with customers and the team
Effective
• Demonstrates strong process and product knowledge to the customer and the team
• Shows good presentation of themselves and their work areas
• Produces consistently strong performance across all measures – not ‘up and down’
Resourceful
Demonstrates flexibility when faced with challenges, balanced by the need to maintain good process

 E-mail: [email protected]