Digital Marketing Specialist

İşin təsviri

Responsibilities:

• Develop and execute the overall digital marketing strategy to drive brand awareness, generate leads, and increase customer engagement.
• Manage and optimize digital advertising campaigns across multiple platforms (e.g., Google Ads, Linkedin Ads, Meta Ads, TikTok ads, Apple Search ads, Yahoo, Trustpilot) to ensure maximum ROI and conversion rates.
• Conduct keyword research, analyze website traffic, and identify areas for improvement to enhance SEO performance.
• Oversee the creation and distribution of engaging content for different digital channels, including blog posts, social media posts, videos, and email newsletters.
• Monitor and analyze website analytics, social media metrics, and campaign performance to identify trends and recommend strategies for improvement.
• Collaborate with cross-functional teams (e.g., product, design, development) to ensure consistent brand messaging and a seamless user experience across all digital touchpoints.
• Stay up to date with industry trends, emerging technologies, and digital marketing best practices to recommend innovative strategies and tactics.
• Monitor and manage the digital marketing budget, allocating resources effectively and tracking expenses to ensure cost efficiency.
• Provide regular reports and presentations to stakeholders, highlighting key metrics, campaign results, and recommendations for optimization.
• Setting up scenarios in the Salesforce Marketing Cloud platform and conducting automated communications according to these scenarios

Requirements:

• Bachelor's degree in marketing, communications, or a related field. Additional certifications in digital marketing are highly appreciated.
• Proven experience as a Digital Marketing Specialist at least 2 years, demonstrating successful planning and implementation of digital marketing campaigns.
• In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and web analytics.

Interested candidates are requested to submit their CV`s with subject “Digital Marketing Specialist” to e-mail.

Guavapay Limited tərəfindən digər vakansiyalar

• Customer Service Representative
• Junior Accountant
• Customer Service Representative
• Clients Account Manager
• IOS Developer