Brand Specialist

İşin təsviri

.Main responsibilities:

• Ensuring effective implementation of the approved annual brand plan for each brand and achievement of target indicators
• Participation in the justification of planned indicators for the Company's brands in all sales channels (market share, promotion budget, distribution indicators). Assisting in the development and approval of a plan for a set of marketing activities for brands (annual brand plan), aimed at achieving brand targets
• Researching data on the market position of brands, market categories development and key consumer brand indicators (KPI)
• initiation of new product launches in accordance with agreed annual brand plans

Requirements:

• higher education (preferably in marketing)
• at least 1 year of work experience in marketing in the international FMCG

Skills:

• basics of economics, including methods for calculating profit, profitability, and investment efficiency
• methodology of market research
• principles of building distribution channels
• planning and implementation of different promotion techniques: for consumers, customers, sales teams
• skills in business analysis of sales and distribution indicators
• communication skills (ethics in business communication, negotiation and presentation, decision-making, objections handling, leadership, teamwork, drive for results, teaching skills and trainability)
• fluent in Azerbaijani and Russian languages, English - Upper İntermediate

İşəgötürənin reytinqi

Carlsberg Azerbaijan tərəfindən digər vakansiyalar

• Finance Controlling Specialist
• Finance Controlling Specialist
• Brand Manager
• Chief Brewer
• Оператор цеха пивопроизводства